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SKYHAWK follows the accepted constructs of Strategic Planning; the plan evolves from these important concepts: 

MISSION STATEMENT: a concise description that shows the reason the existence of the business. 

OBJECTIVES: broad levels of achievement where the company will focus its attention.

GOALS: specific levels of performance at specific intervals that periodically measure progress,  The goals timelines are generally set at the 6-month, 1-year, 3-year and 10-year points.

ACTION PLAN: specific actions detailing who is to accomplish what at what time.  This includes a work breakdown schedule or the detailed timeline and specific points of contact (individual or office).

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